I used to think that passive income is one of those fancy phrases that people throw around to sound financially literate. That those who say such things as passive income are people with an extra income to afford to invest in side projects that can add to their income streams. I cynically always dismissed such folks, always trying to sound eloquent.
However, old age is humbling me, and I am finding wisdom in the idea of passive income. Partly because the last two years, my passive income has been my saviour many a time.
See, two years ago, I released a book (a novel) that became a best seller. After the initial boom demand, the sales did tank, down to about 15-20 books per month. The next book went through the same cycle of peak demand followed by a plateaued sales streak.
Books have become a much-needed passive income for me. Even when the sales are at their lowest, I expect something that can help me plug into where I have a deficit. And they have taught me something about passive income.
For starters, passive income best comes from doing what you like. Not many of us have our dream jobs. Most of us keep our jobs for the cheque. And some people are comfortable with just one income stream. But inflation shooting through the roof, the cost of schooling as high as never before, made worse by the squeezed schooling calendar year; a single income stream may not keep up with the demands.
Most of us have unexplored potential and passion. That is why most people who make something from their passive income, do so from their passion and talent. The women who do baking on the side. Or fashion design. Or ghost-writing. Or interior design. Or events management.
The beauty of utilizing our passion and talent is that it is a win-win. If we don’t get to make money, we still get to enjoy doing what we like: sharing our lives with others.
However, not all of us are gifted. That is why some people try to venture into business, sometimes with minimal success. Every other time, I see people try to open a liquor store, otherwise known as wines & spirits and they shut down as quickly as possible. I have seen people open eateries, or shops in ill-advised locations. People rarely think of the costs involved in setting up a physical shop, the multiple licenses, and the sometimes utterly hostile environment for the business to thrive. Also, we rarely vet the people we employ, and many such shops are run down because people employ their relatives or people completely unqualified to run a business, either incompetent or outrightly lazy.
The thing with passive income is it doesn’t have to be too taxing in terms of labour. It should be something you invest the right amount of energy, and financial resources. Not something that takes more than it gives.
I find most people rarely think through the project to take up for their passive income. Sometimes, we have loose change or access to a bank loan, so we don’t think that hard about the consequences of some moves. We don’t consult experts or talk to people who know better. And that is how people spend over Sh1 million that goes down the drain.
Don’t cave into peer pressure. Instead, take your time to research how you can utilize your passion, time, or money.
Next, always think about your client. What are their needs and how can you customize your products to meet their needs? It is not a cliché when you are told to think of your unique selling point. Most people fail at this phase where they can’t identify their niche and make their product to be unique from whatever else is in the market.
I decided to make millennials living in urban spaces to be my target market. Tapping into their angst, I have customized my content around entertaining, educating, and informing them. I offer all my content for free, and that is my passion. They return the favour by buying my book routinely.
So, always think of the customer first. Focus less on the bottom line but focus on the goods and the service you want to offer. Sometimes, all you need is to go the extra mile to beat the rest.
When I used to stay in Nairobi South, there used to be several grocers and fruit vendors. Most of them didn’t care much about hygiene or the environment as long they sold. One young woman came up with a clean stall, well-arranged vegetables, and fruits, employed the best smile and cultivated a culture of dependability and by that simple act, she was able to edge out most of the competition. So much until the rest had to copy her or ship out.
Something to think about if you ever want to develop a good side-gig to grant you some passive income.
How does a Cooperative arrive at an ideal board of directors’ composition?
By Mary W Kiema
As a group sets out to form an enterprise, their main concern is to meet their common needs through a business model that is suitable for most of them. Their requirements for the association will be formulated depending on the anticipated nature of the business. The form of business will inform the appropriate rules and subsequent regulations required. The interim governing body at this stage will be composed of some of the founder members who will be responsible for setting up the ground rules.
In Cooperatives, the objects and membership requirements are contained in the bylaws. These by-laws are specific to an individual Cooperative society. A financial Cooperative for example will provide bylaws that attract members who have the capacity to save, borrow and repay promptly.
A marketing Cooperative will reach out to the producers or developers of the desired products. At this point the most important assignment is to get numbers regardless of their gender or age provided that they can meet the membership conditions. As the Cooperative takes shape and begins to generate the desired results, the focus is directed to other areas of concern a simple scan through the composition of the membership of a number of Cooperative Societies, shows the dominance of the male gender. This is further evident at the board of directors level and in apex bodies. Attention has been drawn to this state of affairs and certain interventions are being explored to address this.
As a requirement, a Cooperative Society observes the principle of open and voluntary membership. This means a Cooperative can attract members from diverse walks of life. These members have a right to democratically control their enterprise. The implementation of this democratic member control principle sometimes yields results that go against the tenets of inclusion. The outcome may sometimes generate discussions that are geared towards attaining the desired status. This will only happen for an enterprise that is deliberately aiming at achieving an ideal position in governance. For most, the disparity goes without being attended to until it is pointed out from within or without.
Since the promulgation of the Constitution of Kenya 2010, the matter of gender balance has continued to elicit a lot of discussion. The constitution being supreme, all other laws including the Cooperative laws are expected to align.
Enterprises that are private and opt for democratic member control grapple with the challenge of balancing between democracy, appropriate representation and inclusivity. The desire is to not only have all stakeholders sufficiently represented in the decision-making but also to have an effective organ at the top. The growth and complexity of the Cooperative societies have also further complicated the equation. The qualification requirements for board members go beyond one being a member. To qualify for a board position, some Cooperatives require one to have a certain number of shares and amounts in deposits and to have attained a certain level of education or specific professionalism. This may be interpreted as an avenue for eliminating a particular category from leadership. With all these hurdles, how does a Cooperative arrive at an ideal board of directors’ composition?
This governance challenge is not an easy one to resolve but it may be the missing link towards addressing issues that have remained in the background for a long time. As the ground is being levelled to bring all players into the fold, some interventions will be required. The absence of youthful members in the movement may be attributed to their inability to ascend to the decision-making table. The board of directors are drawn from members, therefore, for youth and women to be on the board they must first be found in the membership. With enough numbers, the electoral zones may be created in a manner that will give all eligible members a chance to serve at the top.
Among the interventions evident include the formation of women and youth networks. Some of these networks have developed elaborate programs to equip the participants with an array of leadership skills that are geared at enhancing inclusivity in institutions. The emphasis is on youth and women because they have been seen to have been left behind although these skills are required across the board. The situation is slowly changing with more women taking up jobs at all levels and being able to participate with others in the management of the organization they belong to. The youths are also encouraged to form workers’ Cooperatives where they can contribute their skills as they grow their unique enterprises.
Apart from achieving the right composition in terms of demographics, the main concerns have lately turned to the effectiveness of the board. Some skills are wanted among the board. It is for this reason that the issue of accommodating independent directors who have specific skills keeps coming up. One step at a time with the right intentions, an ideal situation will be achieved.
The writer is a consultant on Co-operative Business Model, a member of the Kenya Society of Professional Cooperators and founder of the SACCOprenuers group on Facebook
SUCCESS STORY: Kenyan SACCOs help Women Turn Entrepreneurial Dreams into Reality
By Linda Karimi
Nancy Kariuki was a licensed pharmacist who wanted something more: she dreamed of becoming an entrepreneur. Eight years into a career in sales for drug companies, at age 40, she finally took the plunge.
Keenly aware of the challenges women-owned businesses face, Nancy had been saving money over the years, and by 2020 had amassed Sh1 million (approximately $7,300) in start-up capital.
She opened her business, Essos Pharmacy, in the central business district of Kerugoya, a town of 15,000 in central Kenya.
Nancy was successful for two years in establishing and growing the business. But, in 2022, Essos was struggling to meet increased demand caused by the COVID-19 pandemic. She needed capital and turned to Fortune SACCO. SACCOs, savings and credit cooperatives, are a popular financial services option in Kenya.
Members of SACCOs invest in them or make deposits and can use that value as collateral when borrowing from the institution. They often can borrow more from a SACCO than from a bank and at a lower interest rate.
Fortune SACCO is one of ten SACCOs participating in a USAID-funded World Council of Credit Unions project under the Cooperative Development Program (CDP) called Technology and Innovation for Financial Inclusion (TIFI). The project seeks to enhance the capacity of SACCOs to lend to micro-, small- and medium-sized enterprises through improving credit risk management, streamlining and simplifying the lending process, and increasing the number of quality financial products available to these businesses.
Fortune granted Nancy a loan sufficient to do what she most wanted – create new jobs. She hired a staff of four, after previously relying only on her husband for extra help. She also enrolled her employees in the National Housing Insurance Fund and the National Social Security Fund, which provide them with healthcare, a pension and social protection.
Nancy also used the money she borrowed to upgrade her point-of-sale and inventory system. She now has more visibility over the operations and financial position of the business. The data also enhances her ability to borrow money in the future, and at a lower cost, because she can now provide reliable financial statements to lenders.
Within a year, the business tripled its revenue and now competes with larger pharmaceutical businesses as a key player in the market. Nancy’s success not only contributes to the economic growth of the community but also provides a source of inspiration for other women entrepreneurs in the area.
The USAID/CDP-TIFI project is transformative because it unlocks the potential of SACCOs such as Fortune, improving how they lend to micro-, small- and medium-sized enterprises. SACCOS in turn helps unlock the potential of those businesses, such as Essos Pharmacy, and people like Nancy, who turned her dreams into reality and improved her community in the process. She is a shining example of what can be achieved with the right resources, determination, and support.
KUSCCO and Aqua for All launch program to provide affordable financing to WASH sector through SACCOs
By Linda Karimi
Kenya Union of Savings and Credit Cooperatives (KUSCCO) in partnership with Aqua for All has launched the ‘Maji Nyumbani’ program aimed at providing affordable finance to the water, sanitation and hygiene (WASH) sector through SACCOs. The program targets SACCOs serving low-income and vulnerable persons across the country with financing being channeled to households and community-based micro, small and medium enterprises (MSMEs).
The program will pilot financing in ten deposit-taking SACCOs from Mombasa, Eldoret, Siaya, Baringo, Embu, Kakamega, Nyeri, Meru, Kilifi, and Nakuru Counties. It will also offer technical assistance to develop WASH loan products that respond to the needs of SACCO members and communities. The pilot phase is expected to take 15 months and to disburse 2,250 loans. Expected target results include reaching 12,500 people comprising of 8,250 women and 4,250 men and sustaining 1,250 jobs.
According to George Ototo, Group Managing Director of KUSCCO, the SACCO sector has a potential of between Sh84.9 billion to Sh174 billion to lend towards the WASH sector, but the SACCOs have faced challenges towards achieving this due to lack of institutional capacity to understand WASH lending, perceived high risk of the WASH sector, lack of awareness of the market size opportunity for SACCOs and lack of member awareness of WASH loan products.
“Through the Maji Nyumbani program, we intend to unbundle or separate the WASH component from the existing loan products. This has the potential to catalyse access to water by availing more financing to SACCO members and Micro, Small and Medium Enterprises (MSMEs). We expect 25 MSMEs to be served per SACCO translating to 250 MSMEs for the ten SACCOs,” said Mr. Ototo.
Marlies Batterink, Aqua for All Regional Manager for East Africa, said that the partnership with KUSCCO will allow prioritizing and scaling WASH loans, creating a significant impact by targeting both households and MSMEs.
The partnership has the potential to reach all corners of the country through the extensive SACCO membership base. Increasing access to loans through KUSCCO aligns with their goal to accelerate access to WASH for underserved, remote communities through mobilizing funds for WASH.
Aqua for All is an international foundation operating primarily in Africa and Asia, while KUSCCO is a Union for all SACCOs in Kenya, providing advocacy, advice, and protection against adverse legislation and restrictions. The Union promotes the organization and development of viable SACCOs.
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